Reducing consumption, Reusing clothing: Naais
Final Master Project
Slow fashion, clothing consumption, circulair economy, sustainability, DIY.
Interaction Design, Service Design, Visual Design, Ethnography, Design Thinking.
2016, 10 months.
Individual project in which I collaborated with fashion design students
Work with existing clothing. How can unworn clothing be renewed to achieve a feeling of novelty?
Involve the customer as a user in an active role: do-it-yourself & personalization.
Due to the complexity and versatility, design a minimal viable product and test it by acting out your service.
In a series of qualitative interviews, I studied the phenomenon of interaction with clothing of eight women. They told about their wardrobes; what were their most precious items?
What were the ‘flaws’ of their unworn garments? In this way I gathered information and inspiration on how to give these garments a new life.
Together with the participants, the unworn garments were renewed using a technique and level of user-involvement that fitted their situation: laser-cutting, tailoring, a clothing swap or a simple repair.
Collaborating with several fashion design students enabled me to focus on the overview.
As my position in between participant and maker, the concept for this service transformed into a platform: ‘naais’. How to make something nice from your unworn garment?
In three iterations, the application Naais was further developed. The first user-flows in a co-creation session held at Waag Society, including participants from the fashion, business and interaction design perspective.
When wireframing I was in my element: simple sketches could provide so much feedback when user-tested. Creating the visual design was fun: inspired by pop-art and contemporary style.
I managed to get a nice workflow from first wireframe to application mock-up.