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Rachel Upeka Rietdijk

1993 | Rotterdam
+31 625417012


Interaction Design, User Experience Design, Graphic Design, Art Direction, Digital Media.

View CV

Growing up, my room was always covered in cardboard, paint, and glitters.

Nowadays I am an interaction designer with a background in industrial design trying to make the world a more understandable place. I know it’s complicated.

What I love about design? How my mind can act creatively and intuitively, but to work on topics relevant in today’s and tomorrow’s world.

In my spare time, I am the un-ordinary fashion girl who gets super excited about fair & sustainable fashion: making the old into new.

What I do

Visual &

Interaction Design

  • Interaction Design
  • User Experience Design
  • Love wireframing
  • Ethnographic approach
  • Curious about how design influences the ordinary everday life of people.
  • Check out: Naais.

Fashion, Design & Technology Development

  • Specialized in wearables, fashion & technology.
  • Interaction in physical products
  • Shape my thinking by making to experiment.
  • Love for (textile) crafts.
  • Vision: creating sustainable relationships with products, moving away from a throw-away consumption culture.

Graphic Design & Communication

  • Photography, styling, curating.
  • Illustrations, sketches. I love paper and markers.
  • Graphic design for brand identity & businesses
  • Available for freelance graphic design: get in touch.




Sept 2014 – Jan 2017
Industrial Design Master

Eindhoven University of Technology


Graduated with my project on reducing consumption, reusing clothing: naais.

Sept 2013 – Dec 2013
Exchange Product Design

Glasgow School of Art

Sept 2011 – July 2014
Industrial Design Bachelor

Eindhoven University of Technology

March 2017 – present
Rachel Upeka

Freelance design work: webdesign, graphic design & photography.

Feb 2016 – Nov 2016
Workshop leader for visiting high-school students

Student Assistant for Pre University College, Eindhoven University of Technology

Sept 2015 – Dec 2015
Internship BYBORRE Design & Technology

BYBORRE, Amsterdam

As design and technology support for the BB.Suit and Volvo Design Challenge.

Sept 2014 – Dec 2014
Tutor for Bachelor’s Basic Design Course

Student Assistant for Eindhoven University of Technology

Jan 2013 – Dec 2016
Presentation & Demonstration Team, TechUnited

Student Robotics Development Team, Eindhoven University of Technology

Exhibitions, Publications & Talks


Dude Magazine Fall 2017
Graduation Special

Dutch Design Graduates, Fall issue, 2017


My graduation project Naais was featured as one of 30 Dutch Design Graduates in the Fall 2017 issue of DUDE.

Warme Truiendag Feb 2017
Lecture ‘Warm Earth, Cool Sweater’

for the GoGreenOffice at TU/e, Warme Truiendag, 2017


I was  invited to talk about how our clothing consumption could make a change on our environmental impact.

Dubai Design Week 2016
Global Grad Show 2016

Representative for Angella Mackey her PhD: “Ephemera: Digital Fabric”.


After my collaboration with Angella I had the opportunity to represent her PhD on augmented reality fashion at the Global Grad Show 2016 in Dubai, United Arab Emirates.

Exposition Feb 2016 – Sept 2016
‘Lucie’ as part of Unaware Objects

Together with Wendy Dassen. ‘Next Up – Jeroen Junte’ at Kazerne, Eindhoven

Dutch Design Week 2015
‘Lucie’ as part of Unaware Objects

Together with Wendy Dassen. ‘Mind the Step’, Dutch Design Week 2015


Get in touch!

+31 625417012